Analyze paid campaigns and dark traffic using UTM parameters.

Answer the important questions about your visitors, content and referral sources. Segment your audience by any metric you click on. Track events, goal conversions and campaigns All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU. Your site data is not used for any other purposes. No cross-site or cross-device tracking either. Cookies are not used and no personal data is collected. All the site measurement is carried out absolutely anonymously. No need for cookie banners or GDPR consent A site with 10,000 monthly visitors can save 4.5 kg of CO2 emissions per year by switching. Your page weight will be cut down, your site will load faster and you'll reduce your carbon footprint for a greener and more sustainable web. Our script is 45 times smaller than Google Analytics. Lightweight script that keeps your site speed fast You can even import your Google Analytics stats. There are no layers of menus, there is no need for you to build custom reports, custom dashboards or PowerPoint documents. Check your site traffic and get all the essential insights on one page in one minute. It is easy to understand and it cuts through the noise.

Here's what makes Plausible a great Google Analytics alternative and why over 9,000 paying subscribers trust us with their website and business insights: Simple analytics at a glance

That's why we built Plausible Analytics, a simple but powerful, lightweight (< 1 KB), open source and privacy-friendly alternative. Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive.

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